ANTI INC Releases Mini Series for Coop
Cooperative grocery store Coop presents two-part indie miniseries to mimic its history & appeal to new customers.
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Q: What makes the Coop stand out against other supermarket stores? A: It’s owned by its customers.
It may seem like a simple business model, but ANTI INC has summed up Coop’s strategy perfectly in a two-part miniseries.
Director Stefan Faldbakken documents how the brand came about, suggesting that a Silicon Valley start-up founded the idea, when in actual fact, it was created 150 years ago.
By refreshing the brand’s business model in this way, the short film-inspired spots perfectly exemplify the business’ founding values, believing that a shared economy and non-hierarchical structure can be long-lasting,
The Next Big Thing:
The Incubator Party:
Connections
powered by
- Agency ANTI INC
- Post Production Uhørt
- Production White Rabbit
- Director Stefan Faldbakken
- Director of Photography Anders Flatland
- Producer Knut Jensen
- Sound Designer Marius Brovold
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