Grey Toronto bolsters team

Grey Canada has expanded its Toronto team with 11 new hires across the creative, design, account service and production departments.

Nicole Lupke joins as client services director. He will be responsible for leading the account management team, joining from DDB Canada where she led various accounts including Johnson & Johnson, Campbell Canada and Dairy Farmers of Canada.

Pete Ross has been hired as associate creative director, arriving from CO-OP Advertising where he was a creative director. He has also worked at various agencies including DDB, TAXI and TBWA and scooped up numerous awards at Cannes Lions, Cassies, ADCCs, CMAs and D&ADs.

Genevieve Beharry has also joined as senior designer, where she will be required to oversee the traditional, digital and packaging design assignments. She brings over 12 years of experience to the role, having worked on global clients like IKEA, Virgin Mobile and Pfizer.

Senior creatives Mike Lo Nam and Abeer Verma have also joined the team, arriving from Giants & Gentlemen. They’ve worked on a range of clients and have a string of accolades to their name.

Earlier this year, the agency also hired integrated producer Vanessa Birze and senior producer Dominic Barlow. Birze joined from Rethink, while Barlow came from a more traditional route in having worked at BBH, DDB and The Mill as well as launching his own agency in Sweden.

Other hires include account supervisors Erin Reinecke and Matt Milne; account director Siobhan Doyle and copywriter Darrel Knight. 

(Pictured front row L-R: Abeer Verma, Nicole Lupke, Genevieve Beharry, Vanessa Birze, Siobhan Doyle; Back row L-R: Pete Ross, Dominc Barlow, Matt Milne, Mike Lo Nam; Not picured: Erin Reinecke, Darrel Knight)