Why Not Use Xmas Emotion Throughout The Year?

Christmas is the time when advertising gets all mushy on us. We show our soft underbellies. The festive advert cup overfloweth with snugly ideas and attempts to tear jerk us into submission. 

For some it can all get a bit much. But for me the big question is not whether there is too much emotion at Christmas but why we only save it for this time of year? 

After all decent advertising should always be emotional. Emotional trumps rational every time. By now there have probably been two to three trillion articles written on it just from the IPA alone. We all know it. It is lesson number one at advertising college. 

So why is it that the rest of the year is left fallow of feeling, sandy and barren? 

The human condition doesn't change because it's Christmas. We aren't heartless the rest of the year? Surely no data says that it is only at Christmas time when our humanity actually shows and we can feel something. 

So who can we blame? Sadly probably only ourselves. It seems we must just be cold heartless bastards for most of the year. So my challenge to anyone reading this is to try and do your next Christmas advert for spring or summer instead. Think of it as Crimbo without the snow.

Then maybe we won't think of this November/December as particularly gushy and emotional, we will instead just think of it as business as usual from an industry that understands how people feel all year round. 

When it comes to ads, as Wizzard so aptly said, I wish it could be Christmas everyday.