Exhilarating Experiences for Original Source Users

If you think of yourself as a bit of a thrill seeker, then iris’ latest offering for Original Source (OS) is sure to have you perched on the edge of your seat in anticipation and exhilaration.

To recreate that tingling all-over-body sensation as promised by OS’ fruity products, the brand has unleashed its #PackMoreIn caign which encourages millennial consumers to explore their wild sides and embrace adventure.

Three OS users were selected to participate in adrenaline-inducing experiences, although they had no idea what they were getting themselves in for. 

Each participant was blindfolded by an actual reality helmet (see top picture), which meant that they couldn’t see or hear anything prior to the experience – which ranged from swimming with sharks, bungee jumping and an epic water slide.

Seconds before committing to the experience, the helmet was opened so that participants could see what they were getting themselves into... but by then, it was too late to back out.

Helmed by Ed Rosie of iris' internal production department Content That POPS, the action was captured via Go-Pros attached to the helmet so that the films recreate the emotional rollercoaster of each of the unsuspecting participants.

And if seeing the footage made you want to get involved in a similar experience, then look out for on-pack promotions for your chance to win. But remember don’t commit to it if you’ve got a forgotten fear, you never know what might crop up.