McConaughey directs first spot for Willd Turkey
Matthew McConaughey steps behind the camera for this new campaign for Wild Turkey via JWT.
Credits
powered by
- Agency J. Walter Thompson (JWT) New York/United States of America
- Production Company RSA Films
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Credits
powered by
- Agency J. Walter Thompson (JWT) New York/United States of America
- Production Company RSA Films
- Post Production Whitehouse Post
- Art Director Itai Inselberg
- Copywriter Sean Ellman
- Executive Creative Director
- Chief Creative Officer
- Director Matthew McConaughey
- Creative Director Christopher Franzese
Credits
powered by
- Agency J. Walter Thompson (JWT) New York/United States of America
- Production Company RSA Films
- Post Production Whitehouse Post
- Art Director Itai Inselberg
- Copywriter Sean Ellman
- Executive Creative Director
- Chief Creative Officer
- Director Matthew McConaughey
- Creative Director Christopher Franzese
US bourbon brand Wild Turkey has unveiled a brand new global marketing campaign entitled It’ll Find You.
Created by JWT New York, the campaign is being spearheaded by the above spot (The Journey Begins), directed by and starring Academy Award-winning actor, Matthew McConaughey.
The spot, which marks McConaughey's first foray into directing, is also his first work since being named creative director for the brand.
Produced by RSA, the spot, which follows the journey of a woman and her glass of Wild Turkey Bourbon through different locations and times, comes off the back of the short documentary fronted by the director, released in late July.
Connections
powered by
- Agency J. Walter Thompson (JWT) New York
- Post Production Whitehouse Post
- Production RSA Films
- Chief Creative Officer Brent Choi
- Executive Creative Director Eric Weisberg
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