WCRS is Back with its Missing Letters Campaign

You may have seen #MissingType trend on Twitter this morning and wondered what all the fuss was about... Surely it could only mean one thing?

That WCRS is back and rolling out the next leg of its Missing Type campaign series.

Following its previous success, the agency has again dropped the letters A, B and O from signs and landmarks in a bid to raise awareness of low blood donation from these blood groups since it's fallen by 30 percent in the last 10 years.

This time, the campaign is going global, with 21 countries participating in its deployment. And it's aimed at getting young people particularly to donate blood, as well as black and Asian people in the UK.

Since its launch today, the campaign has been hugely successful online - with establishments like Tesco tweeting their support (below).

To find out how to get involved or to become a donor, click here.