EMILY’s List & SS+K Target Trump Head On
To encourage millennials to vote against Trump, SS+K has asked young people to read his words out loud.
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It’s no secret that Donald Trump is a controversial speaker. Yet the power of his words doesn’t always hit home as hard as it perhaps should thanks to his distracting demeanour and ruthless reputation.
In an effort to make the impact of his words heard loud and clear, American political action committee EMILY’s List created its own controversial spin on the potential President’s ideas with a little help from New York-based agency SS+K.
The campaign created a series of spots helmed by Daniel Navetta in which young voters were asked to read out some of Trump’s statements… and when given the cue cards, unsurprisingly perhaps, many refused.
“I don’t feel comfortable saying this," says one woman of the task.
The campaign forms the first part of the company's $20 million investment in digital advertising to get American millennials to vote against Trump.
Anthem:
Mexicans:
Sexism:
Laziness:
Connections
powered by
- Agency SS+K
- Editing Company APK.NYC
- Grade Irving Harvey
- Production APK.NYC
- Sound Design Brooklyn-post
- Sound Design Ernesto Pantin
- Chief Creative Officer Bobby Hershfield
- Director Daniel Navetta
- Founder Rob Shepardson
- Director of Production + Innovation John Swartz
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