Pay Your Word Debts Via Geometry Global's Campaign

In partnership with HealRWorld, Geometry Global Hong Kong and Russia, alongside The Smile of a Child, the largest Greek Non-Governmental Organisation committed to improving the welfare of children, created a novel way for people to donate money in order to assist children in Greece.

Called Word Debt, the online platform looks to recognise the contribution of the Greek language to the huge amount of content published on social media across the globe.

One of the country's problems is that education spending in Greece has been reduced by 45 per cent and more than 1,000 schools have been closed since 2011. As a result of this, teachers have been forced out of work and students have been pushed into overcrowded classrooms and forced to travel long distances each day to get to their nearest school.

Launched in five languages (Spanish, German, French, Russian and English), the Word Debt platform is linked to Facebook and Twitter and notifies users how many words from their social media posts are of Greek origin. The platform provides users with the original Greek word and gives them the option to donate 0.10€ per word to The Smile of the Child.

“We owe a cultural debt to Greece” explains Julian Hernandez, executive creative director at Geometry Global Hong Kong. “As many of the most commonly used words in English and other European languages are of Greek origin, shouldn’t we find a way to pay them back?”