A Day In The Life Of Agostino Toscana
Saatchi & Saatchi Italy's ECD hates having his photo taken... so we captured his typical day using CCTV footage.
From the outset, Milan may seem a fabulously fashionable metropolis... so one can only imagine what a top ECD at an international agency gets up to on a regular basis.
But sneaking around on CCTV, we found out how Saatchi & Saatchi's ECD Agostino Toscana really fills his days.
07.00: Every morning during breakfast we decide as a family who does what. Clearly, as head of the family, I take charge of the most responsible tasks.
08.30: While I’m waiting for my driver I have a bit of time to take a look at the videos uploaded on Here's To You. Fancy taking a peek?
09.30: As soon as I get into the office I spend half an hour with my business coach.
10.25: One of those moment that define a leader: the monthly meeting where I bring the guys up to speed with Agostino's visions, aka my own.
13.00: As always I allow myself a lunch in the company canteen. I adore having lunch with the people who love me.
15.00: Afternoon on location for an Enel commercial. I have a lot of influence over this client and on the set, what I say goes.
20.00: The journey home in the delightful cocoon of my Lexus hybrid.
23.30: After dinner I prefer to go out. Milan offers a wealth of things to do: all I have to do is choose.
Connections
powered by
- Agency Saatchi & Saatchi Milan
- Executive Creative Director Agostino Toscana
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