My shots Monday: Black Friday
As the US bargain tradition hits the UK for the first time, get in the spirit with these spots that hit the shops.
Black Friday, the post-Thanksgiving sale tradition in the US is set to hit the UK this week as companies such as Amazon, Asda and Apple take the annual discount day global.
It’s been estimated that shoppers will spend around £1.7 billion online and more in-store as part of the big bargain bonanza and below we look at some entertaining campaigns retailers have launched in the past to get consumers through the doors.
Well actually, this strangely mesmerising ident isn’t necessarily a campaign, but was created by ManvsMachine for the branding of TV channel 4seven when it launched. The piece is one of several films of similar style promoting the programming for the Channel 4 sister brand and the film sets the scene nicely as the calm before the storm.
This spot from The Film Factory in 2004 tracks an animated woman from birth through to death. As she ages, she flickers through multiple costume changes, from a flapper dress to a gimp suit and everything in-between. Finally the woman’s flesh falls from her bones and her skeleton disappears. As her angelic spirit rises upwards, a new baby falls from the sky and the process begins again. The campaign was created to promote Sunrise Department Store and the fact that Life is a Journey for Shopping.
Starring Ellen DeGeneres, this spot from Hungry Man's Bryan Buckley once again promotes the idea that shopping is timeless. Debuting during the Oscars, the campaign from brandadvisors endorses 'hassle-free returns' for the US retailer, something all shoppers have come to expect.
Every year in the weeks leading up to Black Friday, retailers raise awareness for the screaming hot offers they'll have available in-store and online, as we’ve seen above.
This year, home improvement store Lowe’s took a unique approach and leaked many of its Black Friday offers on Vine via a campaign from BBDO New York. The work saw six-second videos shared across multiple consumer touch points including Facebook, Twitter, Lowe's.com and rich media display units.
We always knew sales were bad for your sanity, and this spot from Mother NY and Interrogate's Bart Timmer, the second in our My shots folder for JC Penney, proves us right. The first work for the retailer from the independent agency included a Facebook campaign that offered discounts as well as an interactive element where shoppers could measure their frustration levels.
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