My shots Monday: Daryl Goodrich

Last week the Premier League launched a campaign to promote the opening weekend of the new football season, which got underway at the weekend. The two-minute piece features Homeland star David Harewood reciting an articulate monologue comparing the on-field action to that of the theatre and plays on the ups and downs fans can expect from the next nine months.

Titled The Ultimate Stage, the new ad is directed by celebrated sports filmmaker Daryl Goodrich through his creative agency Dunlop Goodrich and sees him turn his hand to another great piece having helmed notable work for a range of Olympics projects as well as playing an active role on the committee for the Qatar World Cup in 2022.

Below, Goodrich takes us through his favourite football ads of all time, listing iconic work for Nike, adidas and an impressive five-minute piece from this year’s World Cup in Brazil.

Epic entertainment

Wieden+Kennedy London

Alejandro González Iñárritu

I would say an obvious but deserving choice would be Nike 2010 ad Write the Future. Brilliant creative, well directed and the performances are great, given they are footballers.

Different class

Guy Ritchie

72andSunny Los Angeles

Nike 2008 Ad, Take it to the Next Level. The one with the POV as you progress from non-league to the Champions League in one spot. Really good use of POV and it really felt original when it came out and it was directed by Guy Richie. The editing is unbelievable and it’s the only ad I've seen that really feels like you're watching real football. The only thing that lets it down is the bad comp job on Arsene Wenger in an early scene.

Football fever

180 Amsterdam

Traktor

The 2002 adidas ad Footballitis. It’s pretty funny and [features] some nice performances from the players. I thought it was a different way to approach football. It definitely felt different from a Nike spot which I guess was the brief?

Game day gusto

R/GA New York

Nabil Elderkin

The 2014 Beats By Dre ad The Game Before The Game. I Love this spot. Everything was right on the money; performance, narrative, direction and the cinematography. It looked and felt like a movie. Brilliant that it could sustain over two minutes without a ball being kicked. Plus it features the coolest footballer to ever appear on screen – T. Henry!