Greenpeace: Everything is NOT Awesome
Don't Panic London launches imaginative campaign to block the marketing of Shell-branded LEGO products to children.
You've seen the movie and laughed at the awesomeness but a new campaign from Don't Panic London shifts the focus to a more serious issue involving the LEGO brand and its famous bricks.
Created for Greenpeace, the film sees figures and location sets made from the toy - including a Jon Snow cameo for Game of Thrones fans - drowned in oil in the Arctic to address LEGO's partnership with Shell and the marketing of Shell-branded products to children.
The controversial campaign is being hinged on the #blockshell hashtag and includes a petition for supporters to sign.
Subscribers to shots.net can read more about the production and thinking behind the campaign in this interview with director Martin Stirling and creative director Richard Beer.
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- Agency Don't Panic London
- Art Director Andy Gent
- Creative Director Richard Beer
- Director Martin Stirling
- Director of Photography Matthew Day
- Art Director 1st Assistant Antonia Trister
- Art Director Assistants Lucy Isherwood
- Art Director Assistants Nick Stunt
- Art Director Assistants Poppy Pippin
- Art Director Assistants Richard Blakey
- Camera Assistant Christophe Leignel
- Camera Assistant Toby Goodyear
- DIT Alex Burt
- Gaffer Gary Welch
- Grade Gwyn Evans
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