BBDO Belgium Sets Commuters Meaty Challenge
BBDO Belgium pits the fans against Leo Van der Elst in a World Cup-themed activation for Knacki meatballs.
Credits
powered by
- Art Director Frederic Zouag
- Copywriter Nicolas Gaspart
- Director Jaspers Stoefs
- Director Stijn Van Den Bossche
- Creative Director Arnaud Pitz
- Creative Director Sebastien De Valck
Credits
powered by
- Art Director Frederic Zouag
- Copywriter Nicolas Gaspart
- Director Jaspers Stoefs
- Director Stijn Van Den Bossche
- Creative Director Arnaud Pitz
- Creative Director Sebastien De Valck
Created by BBDO Belgium to celebrate the launch of the limited edition Knacki Football - meatballs which resemble small footballs - an unique activation for the brand saw the world's smallest football stadium installed in a vending machine and placed in Antwerp Central station.
Fans were encouraged to press a button for a free sample of the meaty treat but instead came face to face with Belgium football hero Leo Van der Elst and were challenged to a game on the miniscule patch.
Directors Jaspers Stoefs and Stijn Van Den Bossche directed a case film to capture the action (above) resulting in greatness or utter devastation for Belgian fans.
Connections
powered by
- Agency BBDO Belgium
- Production Made in Brussels
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