Craft

BBDO Belgium Sets Commuters Meaty Challenge

BBDO Belgium pits the fans against Leo Van der Elst in a World Cup-themed activation for Knacki meatballs.

by shots on 30^th June 2014

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Knacki – BBDO Belgium Sets Commuters Meaty Challenge

Credits

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Credits

Art Director Frederic Zouag
Copywriter Nicolas Gaspart
Director Jaspers Stoefs
Director Stijn Van Den Bossche
Creative Director Arnaud Pitz
Creative Director Sebastien De Valck

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Created by BBDO Belgium to celebrate the launch of the limited edition Knacki Football - meatballs which resemble small footballs - an unique activation for the brand saw the world's smallest football stadium installed in a vending machine and placed in Antwerp Central station.

Fans were encouraged to press a button for a free sample of the meaty treat but instead came face to face with Belgium football hero Leo Van der Elst and were challenged to a game on the miniscule patch.

Directors Jaspers Stoefs and Stijn Van Den Bossche directed a case film to capture the action (above) resulting in greatness or utter devastation for Belgian fans.

Connections

Agency BBDO Belgium
Production Made in Brussels

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