My shots Monday: Cannes Lion Winners
We look back at some of the Grand Prix-winning work from last week’s Cannes Lions festival.
With four awards ceremonies taking place last week to honour and celebrate the best in creative communications at the Palais de Festivals in Cannes, here we run through some of the work that picked up the top prizes in their categories at the 61st international festival of creativity.
Directed by Andreas Nilsson, this piece of work held a big presence throughout the week and was hotly tipped to win big in Cannes in the months leading up to the festival. Created by Swedish agency Forsman & Bodenfors Gothenburg the commercial features Jean-Claude Van Damme doing the splits between two Volvo Trucks as the veteran actor talks about his career highs and lows in an iconic comedic performance. The work won one of two Grands Prix awarded in the Film category and the wider campaign took home a haul of metal throughout the week. The agency also picked up the coveted Independent Agency of the Year award.
Harvey Nichols Sorry, I spent It On Myself
A well-received piece in the jury rooms, press conferences and grand auditorium and picking up various awards the Harvey Nichols commercial went on to win the other Grand Prix prize in Film at Saturday night’s ceremony. Created for Christmas the campaign’s concept encouraged gift buyers to buy its novelty range of products so they could save money to spend on their own wants and needs and the work also won the Promo & Activation and Integrated Grands Prix prizes. adam&eveDDB London, the agency behind the work, was also named agency of the year on Saturday night to signifying a monumental year.
Pharrell Williams 24 Hours of Happy
When Iconoclast Paris’ video launched it was certain to cause a stir for its unique concept and length. Being the first-ever 24-hour music video, the project had promise and didn’t fail to impress in front of the jury last week nothing the Cyber Grand Prix. Shot by directors We Are From LA, in LA, the video is viewed in all its glory on a website where the footage can be searched according to time of day. It's unlikely that many people will sit through the whole thing, but those who do will be treated to cameos by Magic Johnson, Odd Future, Jimmy Kimmel and Steve Carell.
Chipotle's animated commercial, Back to the Start, picked up many admirers and even more prizes a couple of years ago and its follow up animated short, The Scarecrow followed the success last week by claiming the Cyber and PR Grands Prix. Created by CAA Marketing and Moonbot Studios the sumptuous film takes another swipe at large-scale manufactured food while promoting its own sustainably sourced ingredients. Created to promote an interactive game, the film and game continues the good work.
Other notable Grand Prix prizes were awarded to MegaFon's Mega Faces Olympic Pavillion in Innovation, Dentsu Japan’s The Sound of Honda/Ayrton Senna 1989, taking the prestigious top prize in Titanium, V/Line Guilt Trips by McCann Melbourne, for the Grand Prix in Creative Effectiveness, and Sweetie from Lemz and MediaMonks, which claimed the Grand Prix for Good on Saturday night.
To view the My shots folder featuring our Grand Prix playlist click here. To view all the winners at last week’s festival please visit Cannes Lions.
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