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Sprint Gets Happy with Pharrell

Star performs to fans live via HTC M8 smart phones in unique brand experience set up by @radical.media New York.

by shots on 16^th May 2014

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Sprint – Sprint Gets Happy with Pharrell

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Agency RadicalMedia/USA

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Credits

Agency RadicalMedia/USA
Artist Pharrell Williams

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First he launched a 24-hour music video, now Pharrell Williams is back fronting this clever live brand experience for US telco Sprint.

To celebrate the launch of the US mobile service provider's new HTC M8 handset the company teamed up with @radical.media to create this unique activation. The handsets were handed out to every member of the audience at Sprint Sound Session, a music event at New York City's Webster Hall.

Not only were the phones set up to be the sole audio source for the singer's performance, but the whole thing was powered by Sprint's wifi network to light the venue in accordance with the music with screens set to flash different colours with the beat.

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Agency RadicalMedia NY
Pharrell Williams

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