Lowe Roche Creates Missing Children Stamps

Through the years many faces have adorned the postal stamps of Canada from politicians to pop stars, sportsmen and women to royalty and now, agency Lowe Roche has added to the list by placing missing children on the sticky mailing labels.

Created by Lowe Roche for The Missing Children’s Network, the campaign is aimed to honour and identify to the general public the nation’s lost children and the incentive was launched via a simple, yet powerful installation piece where passers-by could collect the unique designs.

The launch event, held at The Beverley Hotel in downtown Toronto, used more than 1000 stamps featuring the faces of the missing kids which the agency used to cover a larger portrait of one of the missing faces hosted on the larger centrepiece. As more stamps were taken, the larger background image was revealed, as the campaign’s case video shows.

As well as the activation the agency also created the networks website which allows users to select which missing child they wish to feature on their own stamps via personalisation technology and to download and order a batch for their mail.

The campaign is a grassroots movement which is now in its second year and has already reunited two children with their families proving its effectiveness. The Missing Children’s Network was founded in 1985 and since then has managed to locate over 959 children. The project has gained a lot of attention, and has recently been nominated as a People’s Voice finalist for the 2014 Webby Awards. To vote for Lowe Roche’s campaign or one of the other nominees click here.