Craft

Edge of the Seat SEAT Stunt Stimulates Fans

DLKW Lowe takes petrol heads for a ride on extreme 'simulator' in this case film shot by Rogue's Mark Jenkinson.

by shots on 1^st April 2014

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Edge of the Seat SEAT Stunt Stimulates Fans

Credits

Agency MullenLowe London
Production Company Rogue Films

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Credits

Agency MullenLowe London
Production Company Rogue Films
Editing Company Marshall Street Editors
Post Production Electric Theatre Collective
Director of Photography Richard Mott
Agency Producer Nicholas Kurs
Executive Producer Kate Hitchings
Director Mark Jenkinson

Producer Tom Farley
Creative Director Richard Denney
Creative Director Dave Henderson

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To celebrate the upcoming launch of the new SEAT Cupra, DLKW Lowe invited some lucky speed fanatics to get a closer look of the new car with a unique 'simulator' experience.

The vehicle, the most intense the company has ever made, is yet to be released and the chosen few were led to believe they would be experiencing the speed and control of the car in a high-tech static simulator, but unbeknown to them what ensued was the opposite.

The participants were actually sent zipping round a dock in a real life, high-octane car chase, all the while thinking they were safe and sound in a warehouse.

The film was helmed by Rogue Films' Mark Jenkinson and cut by Marshall Street Editors' Guy Savin.

Connections

Agency MullenLowe London
Editing Company Marshall Street Editors
Post Production Electric Theatre Collective
Production Rogue Films
Creative Director Richard Denney
Creative Director Dave Henderson
Director Mark Jenkinson
Director of Photography Richard Mott
Executive Producer Kate Hitchings
Producer Tom Farley

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