Flush to Paradise with Balls Dream Band

Bathroom boy group Balls Dream Band first appeared on our screens back in 2012 in a 90s-style music video set in a toilet for Henkel’s Italian Flush to Paradise caign. As random as that sounds, the spoof-like music video proved to be wildly popular, going viral among its female target audience and now the hunks are back in a new integrated caign for the toiletry and pharmaceutical brand.

Created by Madrid agency Shackleton Group, the new work is led by a music-themed video, with an added dimension in the form of a live recorded stunt featuring the male group and unsuspecting female actresses.

Shot at a shopping centre in Madrid, the agency enlisted several women to take part in a shoot of some sort but didn’t tell them exactly what they were in for. But what came next forms the crux of the caign, marking the return of the hunky singers for Henkel’s Bref Power Activ toilet cleaning product.

Based around the idea that flushing your toilet with the four-balled product will transport you away to your own personal paradise, the women were led into a lavatory where a sign encouraged them to flush before use. Once the plunge had been taken, the hidden cameras captured the unannounced action as the walls retracted and the men emerged to serenade the senoritas in familiar fashion.

This caign marks the Spanish shop’s first work for the client: “This year we won a pitch against other European agencies to make a new commercial based on the same guys [as the previous caign],” says Juan Silva, executive creative director at Shackleton. “We wanted real reactions, so we told the actresses that they were going to be shooting something else, and when we gave them the opportunity to go to the toilet before the shoot we gave them the big surprise.”

The execution took place in Madrid and the reason actresses were recruited is because filming inside a bathroom with hidden camera technology is prohibited.

The film forms part of a wider integrated caign which includes social media assets for Twitter and Pinterest as well other interactive elements such as a Paradise Yourself photo feature. Check out the Flush to Paradise YouTube Channel for access.

“We built up a YouTube channel for the caign, where the girls could find out many other things about the guys from Balls Dream Band,” adds Silva. “There’s also a funny banner caign and a lot of funny actions for point of sale.”

Asked where his idea of personal paradise is, the ECD concludes: “A special place in Costa Rica that I know, but I don´t want to reveal the name, obviously!”