Saatchi & Saatchi Auckland behind viral beer prank

Last week an amateur looking video was posted to YouTube titled 'Guy finds his house plumbed with beer' and has since racked up over 3 million views after going viral due to the nature and originality of the prank. It has since emerged that Saatchi & Saatchi Auckland is behind the stunt with prodution company 8Com shooting the film.

In the piece, a group of New Zealanders climb under their friend's house to install several kegs as they plumb his house with a beer flow via his bathroom and kitchen taps. The friend is then filmed returning home to discover the makeover via secret cameras and he takes the prank in high spirits when the group joins him for a celebratory pint from the new plumbing system.

At the time of posting, the beer wasn't thought to be branded but the video and execution was carried out for Tui Brewery. If the short edit above isn't entertaining enough for you, check out the full length video here on YouTube.