Craft
OK Go's Damian Kulash on Music and Advertising
The OK Go singer chatts to shots about the band's new model for promos and the merging of music and advertising.
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During Cannes Lions, shots caught up with OK Go singer Damian Kulash and Tom Eslinger, worldwide creative innovation director for Saatchi & Saatchi, to find out about the Saatchi Music Video Challenge and Kulash's thoughts on the future of music and branding merging together.
Watch the video above and check out our exclusive interview with the winner of the Music Video Challenge, Nelson de Castro, along with his film, here.
