Dove challenges women's perceptions of their looks

According to skin care brand Dove, only four per cent of the world's women think they're beautiful. 

In this unique campaign by Ogilvy & Mather Sao Paulo, Dove asked former FBI sketch artist, Gil Zamora, to draw women as they described themselves and then as others had described them, to prove that other people see them as much more attractive than they think.

Watch the emotional film directed by Paranoid's John X Carey above and check out more from the campaign here. You can read all about Ogilvy Sao Paulo's rise to prominence and its inspirational leader, Anselmo Ramos, in the latest issue of shots, out now.