Talent

Nike: Tennis Lessons

An old-fashioned black and white tennis instructor is giving sensible advice to the viewers at

by shots on 6^th October 2004

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Nike – Nike: Tennis Lessons

Credits

Agency Wieden+Kennedy Portland/United States of America

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Credits

Agency Wieden+Kennedy Portland/United States of America
Director David Fincher

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An old-fashioned black and white tennis instructor is giving sensible advice to the viewers at home. For every piece of advice, John McEnroe and Andre Agassi do the opposite in lurid colour. For example, when he says ‘Never, ever try to hit too hard,’ McEnroe and Agassi enjoy a fast, hard-hitting rally. ‘Avoid over excitement’ is followed by McEnroe hurling down his racket in disgust. ‘Just Do It – Nike.’

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Agency Wieden+Kennedy Portland
Director David Fincher

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