Girl Memorises Entire IKEA Catalogue

If you think of yourself as an IKEA fan, then you may have met your match in Yanjaa Wintersoul, who has memorised IKEA’s entire 2018 catalogue.

Her ability to learn all 328 pages in detail has earnt her a spot in a new campaign for IKEA Singapore, conceived by BBH Singapore.

In the IKEA Human Catalogue Test, Wintersoul is quizzed on various pages to find out if she can remember what appears on each page – going as far as describing what’s posted to the kitchen fridge, which models should pay a visit to the optician or what patterns adorn the rug.

Wintersoul is actually the world’s highest ranking female memory champion – and will be competing in the World Memory Championships in Indonesia this December – so her involvement in the campaign is very apt.

However, she will also take part in a Facebook Live event on September 6, from 5pm SGT, where you can put Wintersoul’s remembering ability to the test. It's pretty impressive!