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Big sporting events don't always live up to the hype. In fact, they rarely do. But Super Bowl LI was a pulsating, record-breaking culmination of the American football (or, if you're inside the States, just plain old football) season. 

But what about the ads? In shots' opinion, it wasn't a classic year but there were still a good selection of spots which stood out from crowd and here we pick our favourites. 

 

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