The Four Cs of Consistency: The Super Bowl Playbook
The Super Bowl is a rare cultural moment where brands compete for attention, emotion and memorability, all at once. Yet, says Vanessa Chin, SVP Marketing at System1, brands that try something new, losing familiar assets and recognition, can lose out to those that utilise consistency.
A Super Bowl debut; one director's Big Game story
hungryman's Dan Opsal is no stranger to directing, but stepping up to a Super Bowl spot was a new experience. Here, Opsal relays how he got the State Farm gig, what it was like working with Danny McBride, Hailee Steinfeld and Keegan-Michael Key, and the positives of being a prepper.
Building in The Big Apple: Lessons from ETC’s first year stateside
Antonia Vlasto discusses the shift from London to the US, adjusting to a louder creative culture, and what delivering six Super Bowl spots in year one actually demanded.
Super Bowl LX: The other 364 days
Though not the result he'd hoped for in terms of the actual game, what did Josh Green, CCO at ELVIS London, think of the the other clash taking place yesterday during the battle of the brands, and why doesn't advertising approach every day like it's the Super Bowl?
Levi's Super Bowl spot doesn't hit a bum note
Showcasing a series of iconic bums in iconic denim, Backstory from TBWA Chiat Day and Kim Gehrig is a wonderful cavalcade of cabooses.
Dunkin dips into sitcom nostalgia
With a host of 'isn't that ...?' cameos from TV's simpler times, this witty film for the brand from Ben Affleck wallows in audience recognition.
Coinbase backs a shared karaoke experience
The crypto platform encourages a nationwide singalong in this bold and brilliant Super Bowl spot from Isle Of Any.
Rocket and Redfin’s beautiful day for a neighbour
Set to Lady Gaga’s stadium-sized rendition of Mr Rogers’ Won’t You Be My Neighbor?, this affirming spot from Mirimar and Henry-Alex Rubin hits the Super Bowl audience in the feels.
YouTube's a-meh-zing Super Bowl spot
Jason and Kylie Kelce, Gordon Ramsay, Christian McCaffrey, David Blaine and Olympic gold medalist Sarah Hughes all put in lacklustre performances in this funny spot for YouTube TV from Chromista.
Alexa gives Chris Hemsworth an Ultron ultimatum
Amazon's Big Game spot for the device's new Alexa+ capabilities sees the hunky star's fear of AI brought to life (and death).
When manly men go bish bash Bosch
The celebrity chef Guy Fieri muses on masculinity in this fun Big Game spot for the German tech brand.
Kinder Bueno's space oddity
The delicious wafer and hazelnut snack takes its Super Bowl bow in this wonderfully weird film that sees two astronauts take a transformative trip.