Making it playful: Paloma Rincón
Multidisciplinary visual artist Paloma Rincón crafts bright, bold and deliciously playful photographic and moving image projects for global brands from Heineken to IKEA. She talks to Amy Hey at OFFF Festival Barcelona about experimentation, handmade craft and making people smile.
Why luxury is winning by leading with craft, escapism and play
Jelly's Hazel O'Brien fills us in on how luxury brands are using playful craft and whimsical animations to keep the space fun for creatives and audience alike.
Yannis Konstantinidis: Playing with fire
Best known for wrangling flames for the BBC and experimenting with ice, smoke and water for WWF, director and co-founder of Nomint, Yannis Konstantinidis, has mastered the art of elemental craft. Kicking off this month's Play Focus, he talks to Amy Hey about risk-taking, pyrotechnics and why difficult ideas deliver the greatest impact.
Tangibility: McDonald’s secret sauce for truly getting its message across
If being playful is a powerful brand asset, then McDonald's approach to it comes in the form of tangible, real-world campaigns that aim to deliver joy. And Cameron Russell, Head of Marketing at Marketreach, is loving it.
From ollie to dolly: Why skateboarders flip to directing
There’s no single route into filmmaking, but since the late 90s one path has remained constant in the ad industry – creative talent trading skateboards for clapperboards. Jonathan Grant explores why so many concrete surfers go on to make their mark behind the camera.