Director Georgia Hudson reflects on movement beyond the physical, and how instinct, trust and human connection shape the work.
Mateus De Paula Santos, CCO and Founder of Lobo, explores the craft of shaping liquid on screen, and why physics, not pixels, does the heavy lifting.
Currently associate artist at the Tracey Emin Foundation, Ted Rogers – choreographer/dancer/painter and all-round Renaissance polymath, who’s work includes promos and ads for brands such as Gucci, Very and Future Islands – is also a fine storyteller. Here they share with Carol Cooper their candid, moving tales of movement.
Arriving in Mexico for a commercial shoot, director Rachel McDonald was disturbed by events unfolding in the US and, finding her feelings aligned with the ad’s choreographer, embarked on an ambitious dance film.
Creative Director at HB, Scott McGuffie, explains how designers can shift the conversation around motion to demonstrate its real value in helping audiences understand, interact and engage with professional services.
As founder of boutique motion agency Vucko, Andrew Vucko is a body language expert. But the bodies in question aren’t human – they’re global brands such as Google, Spotify and Intuit. He talks to shots about his ‘why’-driven approach and how brands are finally buying into the importance of motion identity.
Movement isn't just about what happens on the screen, says Sage Bennett, director at Greenpoint Pictures, it also includes the movement and evolution of those behind the lens. So, she says, sometimes you just have to let go.
As Senior Motion Designer at Entropico, Toby Garrow sees movement through a motion design lens, where emotion, rhythm, and behaviour are distilled into their most essential forms and cinematography is connected to performance and intuition.
As part of our Movement Focus we take a closer look at ON's latest spot Keep It Moving, where we get the lowdown from magna studios director Ariel Fisher, and composer and sound designer Joaquin Pastor.
Edward Khoma, Co-Founder/Editor at Abandon Editorial explains how movement plays a central role in how he edits – not only visually, but emotionally, as he seeks to find the right rhythm in the cut.
The Oscar-nominated director and the choreographer Matt Steffens share how their viral dance video ResistDance, produced by Hungry Man, found a new way to express the anguish of the killings of Renée Good and Alex Pretti.
Kicking off March and April's Movement Focus, VFX Supervisor at Black Kite Studios, Dan Moore, and Riff Raff directors Smith & Foulkes walk us through the whimsical behind-the-scenes details of Telstra's Wherever We Go campaign.
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