​Daniel Mauritz

If your brand’s got no game, you’re missing out

As the most successful and popular form of entertainment currently in the culture, more brands should be pressing the 'start' button when it comes to gaming, says Daniel Mauritz, SVP Partner Management at ESL FACEIT Group. And it's not just about Call of Duty and Grand Theft Auto because, these days, there's no typical gamer, and no typical gaming brand.