Yousuke Ozawa

Avoiding the 'NG' factor: how do you advertise condoms in Japan?

Yousuke Ozawa, Creative Director at UltraSuperNew Tokyo, reveals that far from the perceived 'anything goes' nature of Japan, it's a country that has many taboos, advertising condoms being one of them. Here, he explains how they avoided getting their fingers caught in the potential 'no good' trap.