theWork theCraft theTalent theInspiration theNews theInsight theShowcase theFocus theNewsletter
Log in
Logged in
Search the archives
Will Sansom

Will Sansom

20th Sep 2024 Insight
Scroll, swipe, repeat: are inspiration echo-chambers destroying our creativity?

Scroll, swipe, repeat: are inspiration echo-chambers destroying our creativity?

Will Sansom explores how bite-sized content erodes our ability to be original, and what we can do to salvage it.

8th May 2024 Insight
Virtual sanity

Virtual sanity

Will Sansom explains why a reality check is needed to unlock the true magic of VR for brands.

1st Feb 2024 Insight
Advertising's triangle of happiness

Advertising's triangle of happiness

In his latest column, Will Sansom blends Maslow’s Hierarchy with modern workplace challenges, giving the creative industries a five-point-plan to address the nurturing of young talent.

7th Dec 2023 Insight
The Die Hard effect: seasonal ads that aren’t about Christmas

The Die Hard effect: seasonal ads that aren’t about Christmas

In the first of his monthly strategic columns, Will Sansom identifies a distinction that could unlock a McClane-esque new world of insight for next year’s festive campaigns.

3rd May 2023 Talent
From VFX to SNL: the Diva-lution will be televised

From VFX to SNL: the Diva-lution will be televised

Whether it's putting Pedro Pascal behind the wheel of a Mario Kart or force-feeding grannies low-fat ice-cream, YouTube OG Mike Diva brings his unique skillset and humour to all of his projects. Will Sansom sits down with the versatile wunderkind to find out how he brings his projects to life.

10th Mar 2023 Insight
Clicker bait: The Last Of Us, Carl Jung and the connective power of fear

Clicker bait: The Last Of Us, Carl Jung and the connective power of fear

Strategic Consultant Will Sansom looks at how the HBO blockbuster's philosophy on attachments through adversity can relate to brand/consumer relationships.

Will Sansom

Will Sansom

Get your ticket