Tim Cumming
Contributor
Young Arrows targets the future
Co-chairs of the 2025 Young Arrows, Jane Dilworth and James Guy, talk to Tim Cumming about new work, encouraging new talent, and the secrets of success in an industry in constant flux.
Making the cut with Jack Hutchings
When it comes to getting the best assembly, directors turn to Jack Hutchings, winner of the Editor of the Year award at shots Awards Asia Pacific 2024, who works his magic across spots, shorts and feature-length films at The Editors and ARC Edit.
Finding advertising’s funny bone with Jeff Low
Revolver’s Jeff Low picked up the Director of the Year award at 2024’s shots APAC Awards. He talks to Tim Cumming about his attention-grabbing Telstra spots, and what needs to go into a campaign in order to extract a laugh.
Raising the bar with Kem Suraphongchai
As the Festival Director of ADFEST, Kem Suraphongchai is at the heart of Asia Pacific advertising. She talks to Tim Cumming about the past, present and future of the region’s creative ambition.
PHC is raising the roof
Lauded for his music films and striking spots for Crumpler, 2024’s New Director of the Year winner, PHC, aka John Stewart, talks to Tim Cumming about life, work and career, touching on Love Hotels, tattooed Yakuza and chasing the new.
Thinking Big with Micah Walker
Micah Walker, the Founder and CCO of the extravagantly titled Bear Meets Eagle On Fire, looks back on a global career and reflects on the creative challenges facing the APAC region.
Flying high with FINCH
With two consecutive Production Company of the Year wins for FINCH at the shots APAC Awards, and with entries for the 2025 edition open now, the company’s Executive Producer, Nick Simkins, talks to Tim Cumming about the nature of the work coming from Asia Pacific and the region’s challenges and opportunities, including budgetary downturns and cultural and global uncertainty.
The struggle to sustain sustainability
With a new US administration rolling back environmental initiatives and corporations following suit, what future do green practices and messaging have in the advertising industry? Tim Cumming kicks off shots’ Sustainability Focus by speaking to stakeholders on both sides of the Atlantic.
All the colours of the spectrum: embracing neurodiversity in adland
As awareness of neurodiversity grows, so does the need to accommodate the different ways we think, feel, respond and act, both in adland’s workplace culture and in its campaigns. Here, Tim Cumming talks to strategists and creatives about the power and pitfalls of thinking differently.
James of all trades: how ADHD can power versatility
James Harris, VP of planning and strategy at WPP, talks to Tim Cumming about the impact of story, keeping it simple and how his ADHD has helped him build a multifaceted career.
Pennacky: Shooting out of the ordinary
Japan’s rising star of the music video world talks to Tim Cumming about his distinctive work, his methods and aesthetics.
Fern Berresford: fashioning a vision
Award-wining photographer and director Fern Berresford talks to Tim Cumming about realised dreams and new ambitions.
