Tim Cumming
Contributor
The struggle to sustain sustainability
With a new US administration rolling back environmental initiatives and corporations following suit, what future do green practices and messaging have in the advertising industry? Tim Cumming kicks off shots’ Sustainability Focus by speaking to stakeholders on both sides of the Atlantic.
All the colours of the spectrum: embracing neurodiversity in adland
As awareness of neurodiversity grows, so does the need to accommodate the different ways we think, feel, respond and act, both in adland’s workplace culture and in its campaigns. Here, Tim Cumming talks to strategists and creatives about the power and pitfalls of thinking differently.
James of all trades: how ADHD can power versatility
James Harris, VP of planning and strategy at WPP, talks to Tim Cumming about the impact of story, keeping it simple and how his ADHD has helped him build a multifaceted career.
Pennacky: Shooting out of the ordinary
Japan’s rising star of the music video world talks to Tim Cumming about his distinctive work, his methods and aesthetics.
Fern Berresford: fashioning a vision
Award-wining photographer and director Fern Berresford talks to Tim Cumming about realised dreams and new ambitions.
Making light work: the DPs new tool box
The changing face of cinematography is ready for its close-up – from the growth of volume stages to the impact of machine learning. Tim Cumming talks to DP Brett Danton, FilmLight’s Wolfgang Lempp, and Arri Stage London to gauge the state of play.
Kika Douglas: full-spectrum creativity
Chief creative officer at 180 Amsterdam Kika Douglas discusses the power of getting noticed, the secrets to leading and inspiring your clients as well as your team, and the expansion of female creatives across the industry
The fine art of brand collaboration
Warhol did it. Dali did it. But outside of the luxury business, few contemporary artists are getting into bed with brands. Tim Cumming sets out to build up a picture of how artists and brands may work together.
Steve Spiro gets between the ears
Tim Cumming talks to the former record producer turned binaural beats and immersive specialist, Steve Spiro, about experimental, experiential surround-sound scapes, and how Covid’s isolationism led to the birth of the company, Music for Headphones.
Raising the sound bar: the new power of sonic branding
Meet Michele Arnese, sound designer, Co-Founder of amp and a pioneer in pinpointing a brand’s sonic identity. He talks to Tim Cumming about the increasing buzz around audio in marketing.
The new machines making waves in audio
The creative world of sound, music, design and voice-over is at the forefront of an AI-led tech revolution that is poised to lend a hand – or to take the hand that feeds it and replace it completely. Tim Cumming talks to the sound creatives wrapping their ears around the unfolding possibilities and possible pitfalls.
Debbi Vandeven’s top tips for Titanium-plated wins
Kansas-born Debbi Vandeven, Global CCO at VML and this year’s President of the Cannes Lions Titanium jury, has held a steady course through the years. She talks to Tim Cumming about keeping calm in the jury room and what elements might help work shine out from the shortlist.