Tim Cumming
Contributor
Stéphane Xiberras: Game-changing creativity
President & Chief Creative Officer at BETC and Head of Havas Global Creative Council, Stéphane Xiberras talks to Tim Cumming about the state of creativity in the 2020s and the transformative magic of humour, humanity and relatability in the best work.
Lucy Forbes; the long and the short of it
Lucy Forbes, the in-demand director of Netflix hit Eric, talks to Tim Cumming about focusing her comedy and storytelling skills onto her two shortform award- winners for Waitrose and Libresse.
Collective innovation with Nicoletta Rousianos
Nicoletta Rousianos knows how to get things started, and how to finish them, as EP and Managing Partner at industry big-hitter The Editors.
Tone Aston talks the psychology of sound
The evolution of sound design, the future of sonic branding and the psychology of sound are among the topics Tone Aston mulls over as he discusses Rumble Studios win at the 2024 APAC Awards.
Brent Anderson: Harnessing the next wave
Brent Anderson, the Global Chief Creative Officer for TBWA\Media Arts Lab, talks to Tim Cumming about branding, creativity, simplicity, and how to surf, survive and thrive in a world of rapid and radical change.
Natsuki Urayama is staying true to the story
Natsuki Urayama, the young Japanese director of acclaimed short film Cut, opens up to Tim Cumming about her life, her nascent career and her ultimate goals within Japan’s creative industries.
Young Arrows targets the future
Co-chairs of the 2025 Young Arrows, Jane Dilworth and James Guy, talk to Tim Cumming about new work, encouraging new talent, and the secrets of success in an industry in constant flux.
Making the cut with Jack Hutchings
When it comes to getting the best assembly, directors turn to Jack Hutchings, winner of the Editor of the Year award at shots Awards Asia Pacific 2024, who works his magic across spots, shorts and feature-length films at The Editors and ARC Edit.
Finding advertising’s funny bone with Jeff Low
Revolver’s Jeff Low picked up the Director of the Year award at 2024’s shots APAC Awards. He talks to Tim Cumming about his attention-grabbing Telstra spots, and what needs to go into a campaign in order to extract a laugh.
Raising the bar with Kem Suraphongchai
As the Festival Director of ADFEST, Kem Suraphongchai is at the heart of Asia Pacific advertising. She talks to Tim Cumming about the past, present and future of the region’s creative ambition.
PHC is raising the roof
Lauded for his music films and striking spots for Crumpler, 2024’s New Director of the Year winner, PHC, aka John Stewart, talks to Tim Cumming about life, work and career, touching on Love Hotels, tattooed Yakuza and chasing the new.
Thinking Big with Micah Walker
Micah Walker, the Founder and CCO of the extravagantly titled Bear Meets Eagle On Fire, looks back on a global career and reflects on the creative challenges facing the APAC region.