Simon Richings
14th Sep 2022
Insight
Gaming: an untapped creative canvas
Simon Richings, ECD at We Are Social, talks us through some of the advertising opportunities in games that go beyond annoying banners and ill-placed products.
18th May 2022
Insight
When did ‘authentic’ become an art direction?
Simon Richings, ECD of We Are Social, explores the rise of pseudo-authenticity and how brands attempting to simulate ‘realness’ can end up with phony baloney that consumers see right through.