Simon Hewitt
12th Apr 2023
Insight
Why not all ideas are equal
If everything is deemed as 'creative' then, maybe, nothing is. If a bold, imaginative TV script is given the same weight of innovation as a 'Sale Now On' poster then, asks Simon Hewitt, Founding Partner & CEO at Orange Panther Collective, are we throwing away the distinction between creativity and information?
23rd Sep 2022
Insight
Why the agency ladder isn't the only way to the top
Are TV ad campaigns in the doldrums? Simon Hewitt, Managing Partner & MD at Orange Panther Collective, believes so, and also thinks that a different way for creatives to approach the briefs - and their careers - could be the answer.