As much of the world slowly attempts to return to some form of normality, so too does sport. With football back, albeit behind closed doors, what opportunities are there for brands to connect with physically absent fans? Just So's Managing Director, Simon Bell, thinks turning to entertainment is the answer.
Just So's General Manager, Simon Bell, examines why the passion felt by sports fans needs to be matched by brands' ingenuity when advertising around those sports.
Just So’s Simon Bell sheds some light on how production companies can approach working more collaboratively with brands so long as they know what's asked of them.