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Seb Hill

Seb Hill

Insight
1st Sep 2025
More than nostalgia: Why legacy brands must lead culture, not chase it

More than nostalgia: Why legacy brands must lead culture, not chase it

Kicking off shots' Nostalgia Focus this month, Seb Hill, Executive Creative Director at BBD Perfect Storm explores how brands like Gap and Ribena are reawakening their storytelling power by tapping into memories of past times.

Insight
6th Oct 2023
How remote working has connected us to new creative possibilities

How remote working has connected us to new creative possibilities

With this week's announcement from Publicis of a mandatory three-day, in-office policy, Seb Hill, Creative Director at BBD Perfect Storm, argues that the old ways of working are now archaic and that Zoom and its cohorts have a big part to play in the future of creativity.

Seb Hill

Seb Hill

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