Sam Pittman

Nike & Mbappé: Visibility versus distinctiveness

Nike can claim to dominate sports branding with former athletes like Michael Jordan and Wayne Rooney and current stars such as Erling Haaland and Shelly-Ann Fraser-Pryce all brand ambassadors, but, asks Sam Pittman, Creative Director at Butterfly Cannon, with Kylian Mbappé leaving Nike for relative athletic wear upstart On, are times changing, and is visibility as powerful as distinctiveness?