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Paul Reynolds

Paul Reynolds

Insight
29th Jul 2025
Breaking the sound barrier: how brands can leverage audio for women’s sport

Breaking the sound barrier: how brands can leverage audio for women’s sport

England triumphed at the weekend in the Women's Euros, but how can brands get ahead of the game when it comes to women's sport? Paul Reynolds, SVP, Global Creative Services at MassiveMusic, says it's by being more aurally audacious.

Insight
8th Feb 2024
The best a brand can get? How Gillette’s sound can reach higher notes

The best a brand can get? How Gillette’s sound can reach higher notes

It's one of advertising's most recognisable sonic branding efforts but, asks Paul Reynolds, SVP, Global Creative Services at MassiveMusic, has Gillette's recent attempt to update its iconic song smoothed the brand's path to the future, or caused some unexpected irritation?

Paul Reynolds

Paul Reynolds

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