Nick Sadeghian

Maybe it’s time we gave Christmas a rebrand

Despite the recent Europe-wide heatwave, much of the industry is already working on festive spots. Surely it's taboo to criticise the joyful excesses of Christmas, isn't it? Not for Nick Sadeghian, Campaign Director at Ingenuity, who says this year might not be the time to empty the wallets of a world in crisis.