Mattias Mackler
Insight
8th Jul 2024
Tradition and trend; the ongoing balancing act of sports brands
Mattias Mackler, Creative Director at FutureBrand, which was AOR for the London 2012 Olympics and brand collaborator to The Hundred, believes heritage and modernity can coexist in sports branding. Here, he delves into the art of navigating this path while also keeping fans happy.