As we near the end of another year, Matt Charlton, CEO of Brothers & Sisters, wonders how much the public cares about the work the industry produces. Not much, he reckons, which means the industry's approach needs to change.
Whether it's checking on Will Ferrell's availability or referencing all those memorable Super Bowl spots from years past, like that one with the kid, or that one that had a dog in it, Matthew Charlton, CEO of Brothers & Sisters London, has got you covered.