Matt Bush
2nd Dec 2019
Insight
How to.. learn effective customer targeting from theatrical releases
What can the 'heartbeat' structure of cinematic trailers teach the advertising industry about attracting an audience? Matt Bush, Director of Agencies at Google UK, tells us.
18th Dec 2018
Insight
This Christmas, Have You Been Ad or Good?
Matt Bush, director of agencies at Google, looks back on the most creative YouTube ads of 2018.
6th Mar 2018
Insight
Innovation is the Essence of Mobile World Congress
Google’s UK Director of Agencies Matt Bush on why the future of business really is dependent on mobile and how Google's newly-launched tools - the Speed Scorecard and Impact Calculator - could help.
11th Dec 2017
Insight
Why Ad Spoofs Make for Great Brand Stocking Fillers
From Moz the Monster to Old Spice, Matt Bush, director of agencies, Google UK, picks his top five YouTube ad spoofs.