Lucy Aitken
Michael Ritchie: Sign of the times
Revolver built on an impressive 2024 with a phenomenal 2025, full of attention-grabbing work and a healthy clutch of prestigious awards. Lucy Aitken spoke with Co-Founder Michael Ritchie to find out what Revolver’s aiming for in 2026.
Take a step into Ward’s World
Mal Ward is Jury Chair for this year’s Young Director Award. He talks to Lucy Aitken about the thrill of sharing new talent, overcoming his existential dread of AI, and how the streamers are rewriting the production playbook.
Pip Smart: Smart Talk
Revolver’s Pip Smart is the Jury President for the Film Craft Lions. She spoke with Lucy Aitken about working with icons on Play It Safe, finding your voice and the enduring power of human-made work.
Rogers on a roll
Steve Rogers, Co-Founder of Revolver and winner of shots Awards APAC 2025 Director of the Year, claims he’s not a fan of commercials. Lucy Aitken met him to find out how, on his quest to make ads that aren’t ‘annoying’, he’s shot some of the most popular spots of recent times.
The Integrity Pioneers
With wellness – of people and the planet – as a cornerstone, creative production studio Lowkey Films does things differently. Its founders Jamie Gamache and Connor O’Hara are proud to report it was the first UK feature film production company to achieve B Corp certification. Lucy Aitken heads to south London to find out more.
Rupert Reynolds MacLean serves up creative success
Rupert Reynolds-MacLean, Managing Director of Biscuit Filmworks UK, has helped shape the company into a creative powerhouse. Lucy Aitken met him to discuss his culinary start in London, and the creative successes of Biscuit.
Humanity, humour and resilience take centre stage at shots Out Of The Box
At the third annual event, speakers from across advertising, production and culture shared perspectives on AI, inclusion, creative craft and the shifting realities of modern production practices. As Lucy Aitken notes, the discussions highlighted the pressures, questions and opportunities facing the industry.
The art of unrest: John Phillips on the power of poster art
Paddington Printshop founder John Phillips, the creative force behind some of the most enduring poster designs that spoke truth to power, has co-founded The Museum of UnRest to tackle social and environmental issues. Lucy Aitken met him at the Museum's pop-up exhibition to find out more.
Todd Broder: Building on experience
The SpongeBob animator turned production company founder is betting on experiential exploding in popularity as brands realise the ROI it can offer. Lucy Aitken found out how shifting gears at BroderVille helped to meet the growing demand.
Fast-changing food rules: Life in the LHF world
The Less Healthy Food (LHF) rules are urging advertisers to rethink how they depict food and drink. Lucy Aitken finds out how brands are adjusting.
Anemoia: Or why the young are yearning for memories they never had
This summer, Originals x Oasis saw adidas maxing out on its association with the Gallaghers: a three-minute film glorified the UK band’s classic gigs. How can other brands channel 90s nostalgia? And what are the risks and rewards? Lucy Aitken finds out.
Lauria’s Law
A year on from presiding over the Sustainable Development Goals Lions Jury in Cannes, Gustavo Lauria, President and Chief Creative Officer of We Believers, talks to Lucy Aitken about harnessing the industry’s “superhero brains”, game-changing creativity and farting cows.