Kim Aspeling
Insight
15th May 2026
From framework to fame: Four ways to build voice that works
What a brand says is important, but so too is who says it, and how. Kim Aspeling, Lead Voice Specialist at MassiveMusic, looks at the ways in which brands get their messages across, who delivers those messages, and why voice is so important.
Insight
6th Nov 2023
A voice is for life, not just for Christmas
When a brand is so focussed on its festive VO, what happens to its voice for the other 11 months of the year? asks Kim Aspeling, Creative Account Director at MassiveMusic. ‘Tis the season to find your voice.