From Home Alone to It's a Wonderful Life, Christmas movies can teach brands a lot about how to approach their festive commercials, says Kathryn Jacob, CEO at Pearl & Dean.
Kathryn Jacob OBE, CEO of Pearl & Dean, on how Hollywood's diversity agenda is having a positive impact on the film industry and how advertising should take note if it wants to broaden its own horizons.
Kathryn Jacob OBE, CEO at Pearl & Dean chats to Mr President's CCO, Laura Jordan Bambach, and VOWSS founder Maureen Bryan about a topic close to all their hearts – diversity and inclusion in film and advertising.