Jon Hamm
7th Dec 2020
Insight
Covid, Tigers, Dads and Dua Lipa... branded entertainment in 2020 had it all
Entertainment has kept us going through this turbulent year, and the coronavirus pandemic, says Jon Hamm, CEO of Free Turn, has accelerated the industry's relationship with branded entertainment. Here, he sets out the changes we've seen, the work that's stood out, and how 2020 has "injected rocket fuel" into the sector.
15th Jun 2020
Insight
Welcome to the era of attention on demand
Jon Hamm, CEO of entertainment company Free Turn, says that with consumers having their choice of entertainment on tap and with their demand for content increasing, advertising companies need to think as much about the audience as they do about the brand.