Jennie Roper
Insight
28th Oct 2025
When the ad break ends, the Christmas story continues outside
Christmas is coming, which means a deluge of festive TV ads is on the way. But, says Jennie Roper, Head of Intelligence at WPP Media OOH, TV spots aren't the only way to a shopper's heart, because once viewers turn the TV off and get onto the street, out of home advertising continues to impact.