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Jaime Mandelbaum

Jaime Mandelbaum

Insight
13th Nov 2025
One season, many stories: Bringing Christmas from global to local

One season, many stories: Bringing Christmas from global to local

From Feliz Navidad to Wesołych Świąt to Kalá Christoúgenna, Christmas means something different everywhere. So, asks Jaime Mandelbaum, CCO EMEA at VML, how can brands connect with audiences around this global cultural moment by tapping into local nuances.

Insight
21st Jun 2019
Brand Activation & Experience President on how experience can unsilo creativity

Brand Activation & Experience President on how experience can unsilo creativity

Following the Brand Activation and Experience Lions ceremony last night, Jaime Mandelbaum, Chief Creative Officer, VMLY&R EMEA explores how the category could create an even closer bond between people and brands.

Jaime Mandelbaum

Jaime Mandelbaum

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