Fergus Hay, CEO and Partner at Leagas Delaney, is awaiting the flurry of festive ads with a feeling of trepidation at their lack of long-term branding. Here, he argues that brands need to build for more than just Christmas.
Are reports of advertising's death being greatly exaggerated? Fergus Hay, CEO of Leagas Delaney, airs his views on the hot air circulating around the industry's terminal decline.