Fergus Hay
1st Nov 2019
Insight
Why one-off Christmas commercials are not always crackers
Fergus Hay, CEO and Partner at Leagas Delaney, is awaiting the flurry of festive ads with a feeling of trepidation at their lack of long-term branding. Here, he argues that brands need to build for more than just Christmas.
12th Jul 2018
Insight
Advertising: The Inconvenient Truth
Are reports of advertising's death being greatly exaggerated? Fergus Hay, CEO of Leagas Delaney, airs his views on the hot air circulating around the industry's terminal decline.