Every generation looks back nostalgically on their youth... except maybe the current one which is yearning for a youth they never experienced; one during which constant surveillance and the pressure to perform didn't hang over them. And who to blame? Probably the 'Ad Business', says Elliott Starr, Creative Director at Impero.
If video killed the radio star, on who or what do we blame the fall of music videos? Ok, so promos aren't dead but, says Elliott Starr, Creative Director at Impero, they are much diminished, and the creative industry is the worse for it.
'We open on a remote village...'; easy to write, tough (sometimes very tough) to film. Elliott Starr, Head of Copy at 20something, reports from a shoot in South Africa and considers the regular challenges faced by production partners.
Elliott Starr, Senior Copywriter and Chief Talent Hunter at 20something, explains that if you want a job in the industry formerly known as advertising, all is not lost. The old teachings of Greek philosopher Epictetus can be a new way to succeed in a post-Corona world.
Elliott Starr
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