Territory Studio's Founder, David Sheldon-Hicks examines how technological advancements have seen a boon in virtual production and how that approach became a saving grace during the pandemic and beyond. He also looks at how it continues to allow VFX craftspeople to work their magic earlier in the process, meaning technology becomes less of an after-thought.
Territory Studio's Co-Founder and ECD, David Sheldon-Hicks, examines the ways in which advertising needs to emulate the huge rise in popularity and usage of other platforms since the beginning of the pandemic.